A designer’s hand holding a pen, drawing wireframes of a user interface.
Photo by Kelly Sikkema on Unsplash

I’ve been caught too many times signing up for 7-day free trials, and billed thereafter with no notification for the trial ending. A large, welcoming button guides your eye to click, with tiny, low-contrast fine-print text hiding below.

Or entering a website that pops up a dialogue box for a…

Sophia CN

BBus(Advtg). Copywriter taking gigs. Tinkerer and overthinker. Consumer behaviour and marketing powerhouse.

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